Marketing & Promotions

How Restaurants Can Boost Midday Traffic With Smarter Happy Hour Strategies Every independent restaurant operator knows about “the dead zone”. Lunch winds down. The dining room empties. Staff is still on the clock. Dinner feels far away. Whether it’s a bar, café, or full-service restaurant, that mid-afternoon to early evening...

Raising restaurant sales isn’t about the latest menu gimmick or running constant discounts. Sustainable sales growth comes from tightening of the fundamental of how revenue channels are managed. How guests are guided through their experience. How operational decisions are made in real-time using data and systems instead of instinct. Independent...

How to Plan a Profitable Bar Menu (and Increase Bar Sales) A bar menu is not just a list of drinks. It’s a pricing model, a branding statement, and a silent salesperson working every minute the bar is open. Operators who struggle to improve bar sales often look for the...

SEO for Restaurants: How to Get More Website Visits and Rank Higher on Google SEO is search engine optimization. It’s organizing information about your restaurant online, in a way that is friendly to search engines (i.e. Google). When done successfully, you are rewarded by being placed more predominantly in search...

How to Increase Restaurant Holiday Sales: 10 Proven Tactics The holiday season is one of the busiest and most profitable times of year for restaurants, but standing out among countless festive options can be a challenge. To make the most of the season, restaurant owners need creative strategies that attract...

5 Restaurant Gift Card Best Practices Restaurant gift cards are one of the most powerful tools a restaurant can use to boost revenue, strengthen customer loyalty, and create opportunities for repeat visits. They allow guests to share their favorite dining experiences with friends and family, while also driving immediate sales...

Meta: Discover the best restaurant gift card ideas to boost sales, attract loyal diners, and create memorable customer experiences. 5 Restaurant Gift Card Ideas for 2025 Restaurant gift cards have become one of the most effective ways to boost sales, attract new diners, and encourage repeat visits. Restaurants can go...

Digital Marketing for Restaurants: 2025 Guide Today’s diners aren’t just discovering new places to eat by walking past—they’re scrolling, swiping, and searching online. That’s why mastering digital marketing for restaurants is no longer optional, but essential for attracting and retaining customers. From your website to your social media presence, every...

Whether you’re a seasoned restaurateur looking to revitalize your brand or a newcomer embarking on a new venture, this guide will walk you through the process of creating an authentic, compelling brand that resonates with your target customers. As an independent restaurant owner, your brand is the face and personality...